The eyes on the road video which has garnered more than 20 million views on youtube, shows young people in a hong kong theater watching a short film. To remind people not to use their mobile device while driving, volkswagen arranged a blunt but highly appropriate public service advisory in a theater. Ogilvyone beijing helped volkswagen inform young drivers in a way they. Volkswagen eyes on the road from the trenches world report. The ad was broadcast in the movie theater, and started with a someones perspective of driving a car on a empty road. In order to bring awareness to the dangers of texting and driving, ogilvy beijing and volkswagen brought this impressive preshow psa to a local hong kong theater.
Volkswagen eyes on the road extremely clever texting while driving psa kudos volkswagen. Volkswagen showed the ad in a hong kong cinema, distracting patrons with a text message then showing a crash on screen as they looked at. Theatergoers in hong kong were instructed to keep their phones on and to not switch to silent when visiting the cinema. Uploaded with permission from ad agency ogilvy beijing and volkswagen for. The available off road monitor in the golf alltrack is designed to adventure with you. Vw eyes on the road ad shows danger of texting while. Flixxy editors search the internet daily, to find the very best videos for you. Vw adds autopilot, says keep your eyes on the road wired. If those dont work, there are also apps that can be downloaded onto your phone that make it. Volkswagen eyes on the road video drives message home. That is the topic of one of the latest csr cinema campaigns from volkswagen in hong kong, to highlight the danger of texting while driving. The eyes on the road video which has garnered more than 20 million views on youtube, shows young people in a hong kong theater watching a short film with a drivers eye view of somebody taking a drive. Do you believe texting while driving should be regulated and prohibited in all 50 states. Volkswagen eyes on the road shocker by craig gauthier posted on june 11, 2014 in branding, interesting, marketing, shocking, videos no comments.
What a brilliant way to communicate how risky it is to use mobile phones while driving. With mobile phones becoming the number one killer on roads around the world, volkswagen have stepped up to the plate in china, with these stunts at cinemas in beijing. Volkswagens dont text and drive message freaks out. It is a commercial set in a cinema, where, however, the real. Android auto is made to help you focus on the road. Volkswagen s new eyes on the road psa carries a powerful message to hong kong theater goers video chris hauk jun 10, 2014 audience participation hits a new level, as a theater audience in hong kong is on the receiving end of volkswagen s powerful eyes on the road public service message about the perils of texting while driving. Volkswagen eyes on the road by zach broder on prezi. Volkswagen eyes on the road ad inspires road safety video. Microsoft does not recommend using ie as your default browser. Studies show that the minimal amount of time that a drivers attention is away from the road while texting and driving is five seconds. Volkswagen texting while driving saftey ad hijacks cinemagoers. What a brilliant way to communicate how risky it is to use mobile phones while driving 1min. Volkswagen s eyes on the road video puts the dangers of texting and driving into a very palpable presentation for moviegoers in hong kong. Volkswagen eyes on the road ad end distracted driving.
Popular ama apa 6th edition apa 7th edition chicago 17th edition, authordate harvard ieee iso 690 mhra 3rd edition mla. For the innovative ad to work, a movie theater was equipped with a. A good intro video for the general mathematics focus study, mathematics and driving safety. Vw adds autopilot, says keep your eyes on the road now, as part of a demonstration project, theyve converted a passat to drive with minimal driver supervision. Volkswagen eyes on the road short good video short. Volkswagen eyes on the road how many people have texted while driving, or have been in a car where this has occured. Well done, volkswagen, for trying to make people aware of the dangers of texting while driving. Watch volkswagen eyes on the road entitado on dailymotion. With this one from ogilvy beijing, volkswagen drove the message home to a film theater group of onlookers in a manner theyll unquestionably recall next time they are driving. Some features on this website, like video and images, might not work properly. Im pretty sure most phones would have been on silent mode, and not all would have whipped it out at the same time which doesnt make this that effective if you were one of those not looking at your phone that very instant.
The customizable, digital 3gauge monitor can let you keep a close eye on your favorite off road functions. Theres no option for me to download the video,im doing driver. A hong kong movie theater asks its patrons to leave their cellphones on when they enter the movie. Volkswagen recently teamed up with ogilvy beijing to create eyes on the road, a clever psa to show just how quickly things can go wrong when you text and drive. However, thanks to a fascinating escapade by volkswagen, they arrived at a movie theater thinking they were just watching some short film. We are partners with singapore cars site specialising in used. December 6, 2016 the latest spawn in volkswagen s golf family is the 2017 golf alltrack. You can call one of our agents for help with both hands on the wheel and eyes on the road.
Volkswagens new eyes on the road psa carries a powerful. How capable is the volkswagen golf alltrack offroad. Vw eyes on the road ad brings danger of texting and. Brilliant surprise from volkswagen may convince you to never text while driving again video eyes on the road. Just say hello id and the system will understand you. Its based on the golf sportwagen but adds a few features designed to make it more at home off the road.
Eliza borishrecently, the car company, volkswagen, released an interactive psa called eyes on the road in a hong kong movie theatre to show moviegoers the consequences of texting and driving. Advertising agency, ogilvy beijing have combined these two texting nonos in a vw ad to demonstrate the dangers of texting while driving. Brilliant spot volkswagen eyes on the road marco mancini. From over 300,000 videos uploaded to youtube daily, flixxy editors. This may not seem like much, but if a vehicle is traveling at 55 mph, five seconds equals driving the length of a football field with your eyes not on the roadway. The use of smartphones while driving has become a leading cause of road fatalities. Brilliant surprise from volkswagen may convince you to never text while driving again video by eric corpus monday, june 09, 2014.
An event in may when volkswagen began accepting orders for its allelectric id. Mobile use is a leading cause of deaths behind the wheel. Moviegoers in hong kong apparently didnt know what was in store when the lights went down and they began to watch a film in which a driver is cruising down a road. Using a firstperson perspective of driving a car with only the arms of the driver being visible, the volkswagen ad uses a locationbased service. Volkswagen ad eyes on the road home forum blog sell cars motor insurance marketplace mycarforum is singapores top car forum. Hong kong volkswagon recently showed a powerful psa to discourage texting while driving in a hong kong movie theater.
Unsuspecting cinema audience saw drivers pov, all received an location based sms. Volkswagen worked on an technologically innovative public service announcement in hong kong showing the dangers of texting and driving. Volkswagen hopes fresh logo signals an emissionfree. Keep your eyes on the road and control the radio, optional navigation system or your phone easily with intuitive voice control. Fumbling with buttons whilst you drive is a thing of the past. Reading and writing textmessages from our own mobile phone while driving is becoming one of the most common causes of fatal accidents worldwide volkswagen, in hong kong, has decided to raise awareness on this issue by using a strategy technologically advanced and never before experienced in advertising. Using the power of the big screen and a locationbased broadcaster, volkswagen was able to capture the attention of the entire. Volkswagen eyes on the road businessmarketing bibliographies in harvard style. Moviegoers stunned by vws dont text and drive ad or are they. Volkswagen ad eyes on the road volkswagen auto club.